Program Objectives
Graduates of the Master of Business Administration will be able to:
- Develop advanced skills in business administration and apply effective strategies to improve the efficiency and effectiveness of organizations.
- Apply digital marketing strategies in business management, to reach a broader audience and increase the profitability of the company.
- Become familiar with the latest digital marketing technologies and understand how to integrate them into existing marketing strategies.
- Learn to design and carry out business research and use the results thereof to make effective decisions.
- Acquire advanced skills in the analysis and interpretation of business data to make business decisions, evaluate the performance and profitability of the company.
- Develop leadership and communication skills to work effectively in a team and lead complex business projects.
- Prepare students in business ethics, compliance with legislation and regulations related to business management. World Advanced University Page 10 of 61
- Foster business innovation and help students develop creative and effective solutions to complex business problems.
- Acquire a comprehensive understanding of business administration, marketing, data analysis and business ethics, and be able to apply this knowledge in practical situations and in the real world.
- Develop skills in managing digital projects, from planning to implementation and control.
Program Description
The Master of Business Administration will prepare students for successful careers in business management by providing them with the skills, knowledge, and tools necessary to succeed in a competitive business marketplace. It is a postgraduate program that seeks to prepare students to effectively lead and manage organizations in a dynamic and constantly evolving business environment.
Students will acquire a solid background in the theories and practices of business administration, and will learn to apply effective strategies to improve the efficiency and effectiveness of organizations, through the applicability of the latest trends in marketing and the use of digital tools to reach out to clients, conducting ethical business research in compliance with applicable regulations, and gaining knowledge of data analysis tools and techniques to make informed business decisions.
The program combines rigorous theoretical training with practical applications of business administration, using real business cases and team projects to help students apply business management theories to real business situations. Upon: completion of the program, students will be prepared to face complex business challenges and lead teams effectively.
Students can choose between our major tracks.
- Major in Marketing Digital
- Major in Research Administration and Compliance
- Major in Data Analytics
Our Programs
Master of Business Administration Major in Digital Marketing
Type: Master
Language: English, Spanish
Credit: 36 Credits
The Master of Business Administration with a Major in Digital Marketing program provides students with advanced knowledge and skills to thrive in the dynamic field of digital marketing. This program covers essential aspects of online marketing, including social media strategy, search engine optimization (SEO), content marketing, digital analytics, and customer engagement.
Master of Business Administration Major in Data Analytics
Type: Master
Language: English, Spanish
Credit: 36 Credits
The Master of Business Administration with a Major in Data Analytics program equips students with the expertise to transform data into actionable business insights. This program focuses on advanced data analysis techniques, predictive modeling, data visualization, and big data management.
Master of Business Administration Major in Research Administration and Compliance
Type: Master
Language: English, Spanish
Credit: 36 Credits
The Master of Business Administration with a Major in Research Administration and Compliance program prepares students to navigate the complexities of research management and regulatory compliance. This program emphasizes ethical standards, grant management, research funding, and compliance with federal and institutional regulations.
Program Breakdown
| Course Number | Course Title | Credit Hours |
|---|---|---|
|
|
CORE COURSES |
|
|
MSS200 |
Strategic Studies Techniques |
3 |
|
MBA210 |
Ethics and Corporate Social Responsibility |
3 |
|
MBA220 |
Business Economy |
3 |
|
MBA230 |
Organizational Behavior |
3 |
|
MBA240 |
Global Marketing Strategic Management |
3 |
|
MBA250 |
Financial Management |
3 |
|
MBA260 |
Leadership and Development of High Performance Teams |
3 |
|
MBA270 |
Information Technology Management |
3 |
|
|
Sub Total |
24 |
|
|
Major Courses |
|
|
|
Data Analytics |
|
|
DAA500 |
Exploratory Data Analysis and Visualization |
3 |
|
DAA510 |
Regression Analysis and Prediction Models |
3 |
|
DAA520 |
Data Mining and Machine Learning |
3 |
|
DAA530 |
Data-Based Decision Making and Impact Analysis |
3 |
|
|
Sub Total |
12 |
|
|
Digital Marketing |
|
|
MAD500 |
Social Media and Content Marketing |
3 |
|
MAD510 |
Digital Marketing: Fundamentals and Strategies |
3 |
|
MAD520 |
Digital Advertising and Consumer Behavior |
3 |
|
MAD530 |
Analysis of Results and Optimization of Campaigns |
3 |
|
|
Sub-total |
12 |
|
|
Research Administration and Compliance |
|
|
RAC500 |
Market Research and Data Analysis |
3 |
|
RAC510 |
Design and Planning of Business Investigations |
3 |
|
RAC520 |
Data Analysis and Evidence-Based Decision Making |
3 |
|
RAC530 |
Business Research Project Management |
3 |
|
|
Sub-total |
12 |
